(Addis) Fortune Digital

We work on the digital strategy of the publishing house-INMP

We identify, prioritize and embed digital trends and tech innovations into the vision of (Addis) Fortune’s publisher so that we can deliver "Content that Matter!" in different forms across multiple platforms.

Internet has changed the nature of news and its delivery

Storytelling remains the same – vital - to this day, but the ways we tell stories are being affected as technological innovations progress.

These days we can consume news using multiple platforms from computers to wearable devices that can be used to consume news in different formats

Over the years we have also been experimenting on new and trending technologies to make it easier for our audiences to consume our contents

We started out with a single website, at addisfortune.com…

On January 9, 2007, Steve Jobs announced iPhone

The first commercially available smartphone running Android, HTC Dream, also known as T-Mobile G1, announced on September 23, 2008.

Before the influx of Smart phones in Ethiopia, we developed and launched our iOS and Android applications in-house.

As Mobile OS evolve new features keep becoming trends- Notification was one of them

As Social Media started to become part of every day in Ethiopia we started reformatting our contents for social media- Fb, twitter, Google+, Linkedin and recently Instagram

Fortune+ Video – Repurposed stories in short video format - on Facebook and Youtube

We have various digital platforms - from our website to VR page - available for our diverse audiences

Our website

Our Mobile Apps- iOS

Our Mobile Apps- Android

Print Version

Video Site

VR Site

Our VR Site

Tweeter Trends – Where we curate the recent and trending tweets on Ethiopia

Business indicators Page- Where FOREX rate, ECX price and Ship Schedules are curated automatically

Digital first contents

(Addis)Fortune Jobs and Tender

Digital Newsroom

To develop content for all these platforms a newsroom need to have a unified in-office digital platform

Experience our Newsroom in 360-degree video

We have an integrated Editorial CMS - M'enab - that seamlessly unifies content development process from planning to publishing

Our NewsRoom in 360

M’enab

Enables reporters and Editors to interact from within a single dashboard with ease

This is where we are!

What influences the future of journalism and media?

The future holds much more exciting things for storytelling than we have ever experienced so far.

The future of journalism and media

2018 marks the beginning of the end of traditional smartphones, according to Future Today Institute’s 2019 trend report for Journalism, Media & Technology.

”It is difficult to over state the dramatic effect our transition away from traditional mobile phones will have on journalists.”

for this transition will forever change the way we experience the physical world, according to FTI’s 2019 trend report for Journalism, Media & Technology.

The PC era… Post-PC era… and now we are heading to post-screen existence.

Of course, From development to adoption, and consolidation it takes time, especially here in Ethiopia. But it won't be that long.

What are these technological innovations?

Devices you can command using our voices, gestures from smartphones to smart wearable devices to invisible interfaces- conversational devices.

Enter immersive technologies- Mixed Reality (MR) / Extended Reality (XR) - from immersive videos to wearable technologies.

360-degree videos- that let users capture the full scene of the ongoing event beyond the user behind the camera shows you.

Visit our VR Site

AR and VR – Simulated virtual environments

and many more...

...from Immersive Journalism to Big Data Analysis to newsrooms that use Blockchain-powered content development workflows...

(Addis) Fortune Digital Labs